Gray’s Garden Center grows with the community
This my first outing on Eugene Magazine's regular "That Was Then" history feature, and even if I'm not the world's most committed gardener, just writing about history in general is always fun. Despite my comment to the contrary in the below, unlike some cities, the footprint and street plan of downtown Eugene hasn't changed all that much from the the early 20th century, and, while window shopping on Willamette Street, it doesn't take a huge leap of imagination to project oneself back to that era.
Wendell Gray was a true joy to interview, and the sentence he provided that ends this article may be the single favorite interview quote I've ever received. True words, Wendell.
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Launching a new business is always a tricky
proposition, doubly so during a financial recession. But imagine
opening a business, one with lots of competition in town, at the tail
end of history’s very worst economic downturn.
That
was the situation in 1940, when brothers Bob and Charlton Gray founded
Gray’s Feed Store on West 6th Avenue between Madison and Monroe, at
what was then the western extremity of metropolitan Eugene. Gray’s was
just one of the businesses anchoring the very first shopping center on
the West Coast, with an ice cream parlor, grocery store, and beauty
salon, among other businesses, rounding out the block on West 7th
between Madison and Monroe.
Downtown Eugene looked very different then than it does today. Willamette Street sported a public trolley car. Fifth Street Public Market was a poultry plant. And, recalls Wendell Gray, “back in those days, down Fifth Street there were as many as 15 different feed companies,” all between High and Madison. That made for stiff competition, even in a town at the epicenter of the Willamette Valley’s robust agricultural industry.
This year marks the 70th birthday of both Gray’s Garden Center and Wendell Gray, Charlton’s son. The fact that Wendell’s first engagement after leaving the hospital as a newborn was a stop at the six-month-old Gray’s Feed, as it was then known, demonstrates just how committed the family has been to the business that bears its name.

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